Real estate background image
Real Estate Investment Association Real Estate Investment Seminar Real Estate Investment Seminar Educational Training Products Members Area Free Real Estate Investing Resources Contact Us
NREN logo
Real Estate Training National Real Estate Network Free Real Estate Forms
November 2017
MonTueWedThuFriSatSun
12345
6789101112
13141516171819
20212223242526
27282930

Real Estate Terms

Real Estate Clubs

MegaEveningEvent Blog



  Past Club Events :
 
National Real Estate Network
is a Member of the National
Real Estate Investors Association

(National Real Estate Network LLC): Real Estate - Other in Livonia, Wayne County, Michigan

Mike Howell article on Internet marketing

<1> Your web site must have appropriate content. People are searching the web for information. Search engines help people to find the info. Latent semantic indexing is utilized by Google, so you must provide lots of good info sprinkled with the appropriate keywords in order to entice the search engines and to satisfy the people.

<2> Your content must be fresh and relevant and useful. Add new content on a regular basis. Each new page should focus on another keyword so that over time your web site will include lots of pages, each targeted to on-topic material.

<3> Your image files should have appropriate keywords in their names. Many people use Google Images (images.google.com) to search for graphics. You can take advantage of this by carefully choosing the file names of each image. For example, if you are promoting 57 Chevys, "57-chevy.jpg" is better than "red57.jpg."

<4> Effective keyword research is absolutely necessary if you want to improve web site traffic. You need to understand the exact phrases people are using in their searches. This will not only give you an idea of the demand for what you are supplying, but will also allow you to incorporate into your content the keywords people are utilizing. You should utilize long tail searches to target appropriate keywords.

<5> Type a phrase into the search box at Google and look at the titles of the top 10 sites returned on the first page. Some of them look like they should contain the info you were searching for. Some of them look like they were designed to trick the search engines. Some of them look like there was no thought put into them. You can view the titles of your won web site pages by searching for site:yoursite.com. This is what people see when your site is returned. You might improve web site traffic by making sure your page titles are written for both people and search engines.

<6> You can create high quality links to your web site and impress the search engines by submitting your web site to the main directories (http://www.strongestlinks.com/directories.php). Carefully read the submission rules at each web site. Manually submitting your web site to each directory is a slow process but improves the odds of getting your web site listed.

<7> You can get links back to your web site and actually create traffic to your web site by submitting articles to article directories. Each article should be high quality and focused on one keyword. You can improve web site traffic by adding a link to your web site in the "About the Author" box at the end of each article. Make sure the article is well written and you give people an incentive to visit your web site.

<8> Reciprocal links are becoming less important in the optimization process. Topical theme vectoring is used by Google to analyze the relationship between linked sites. One of the warnings from Google is, "Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links are links to your site that develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links are links to your site placed there specifically to make your site look more popular to search engines" (http://sitemaps.blogspot.com/). Google also advises, "Don't participate in link schemes designed to increase your site's ranking or PageRank."

<9> You can encourage visitors to keep coming back to your web site by publishing a mini-course structured around genuinely useful content. After sending several messages, give readers links to appropriate pages on your web site. Your pages might include informative content, AdSense ads, and affiliate links.

<10> Build your reputation (brand yourself) by making relevant posts in appropriate forums. Be sure to read the instructions for each forum to understand their rules for signatures. Create a signature appropriate for each forum and you should end up with plenty of free one-way links to your web site because people will recommend you as a good source of info. You can locate forums in Google by searching for "yourkeyword + forum".

Professor Howell teaches marketing at the University of Tulsa. You can obtain free access the to the exact step-by-step Internet marketing process he uses at radbiz.com.




Name:
Email:
 Enter The Given Code:
 
 
 
   We hate spam too.
   Your info is 100% safe and private
   with us.





Testimonials


bottom rule
©2007 National Real Estate Network